The 10 Myths Used to Sell a Fad

1. "The new fad/solution concerns everyone doing activity X – and everyone does X." This way the heat is really on to do the new stuff. If not, maybe your competitors will and maybe they will succeed and outdistance you. But then again, do you remember how people laughed at Sony because it did not join the Internet hysteria as much as other media companies? And do you remember how much less they lost in the end on Internet-related activities compared to other media companies? A lot less.

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